Projects

Spend the Weekend In The Deep End of a Dive Bar with Garth Brooks!

In the summer of 2019, Garth Brooks released his single “Dive Bar ft. Blake Shelton”.  It was only fitting that Pearl Records decided to go BIG.  Garth and Seagrams 7 ambitiously launched a summer long Dive Bar promotion to raise a toast, coast-to-coast in celebration of the new single!  The promotion was announced and kicked off on National Dive Bar Day, and EVERYONE was invited to the party!

Every country radio station in the United States was invited to participate in this epic promotion.  Each station aired on-air promos, posted information on social and web, and sent e-blasts inviting winners to enter for a chance to win a once-in-a-lifetime trip to see Garth Brooks perform in an intimate and iconic DIVE BAR!

Pearl Records tapped Thunderdog Entertainment for complete project management which included overseeing the sweepstakes, pitching radio stations, managing station enrollment, writing on-air and social copy, creating web banners, and winner management and fulfillment (winner management and fulfillment was managed by partner company, concierge.com)

Bonnaroo Music & Arts Festival

Thunderdog Entertainment has been C3 Presents / AC Entertainment’s go-to agency to manage Bonnaroo’s massive radio promotion strategy since 2017. We handle everything involving Roo’s radio plan including pitching radio partners (100+ each year), reviewing and approving proposals, winner management, copy writing, and on-site support.

HGTV Lodge @ CMA Music Festival

Thunderdog Entertainment has been an integral partner in the success of the HGTV Lodge which popped up at the CMA Music Festival from 2012-2019. We oversaw talent booking and artist relations working hand in hand with our sponsor (HGTV), production company (Angel City Designs), and experiential agency (CNX). It took an incredible team to activate this iconic event which RollingStone Country called “one of the best-curated stages of CMA Fest”. Over the years, we were honored to have hosted many superstar artists such as Garth Brooks, Trisha Yearwood, Keith Urban, Zac Brown Band, Dierks Bentley, Florida Georgia Line, Thomas Rhett, Darius Rucker, Luke Combs, Chris Stapleton and many more!